BIO CITY FILM - WRITTEN AND DIRECTED BY MONO GHOSE
Mono Ghose, award winning writer/director, creates a new commercial for Bio City, based at the Boots Campus in Nottingham. Selected after his Adidas commercial, Bio City wanted a similar narrative arced commercial showing the tough mental journey of beginning a startup. We focused on the theme of trying to find out "why you do what you do", which sounds simple on paper but is far from it in reality - and is something that the Bio City accelerator space and team help each startup discover.
Watch the new film in the Commercial section!